Bob is the mythical globetrotter who calls nowhere home but is at ease anywhere. After travelling around the world from Chicago to Kathmandu and everywhere in between, Bob has developed refined taste when it comes to accommodation. His holy grail are places that blend the consistent quality of a hotel with the authentic flair and affordability of a host’s home. The problem is that these types of places are almost impossible to find. That’s why he decided to create his own category of exceptionally cool short-stay apartments that combine the best of both worlds. When you sleep with Bob, you always know what to expect: an awesome location in a handpicked neighbourhood, interiors created by local designers, and a commitment to sustainability. Although Bob is usually away trekking up a glacier or hitchhiking across a continent, his team of professional hospitality superheros is here for you day and night to make sure you have a 5-star stay. Welcome to Bob’s world!

Bob W’s apartments are the smartest alternative to hotels and random rentals. Every night is climate-neutral and double carbon offset. Get everything needed to live, work and play for as long as you want. Laundry, keyless access, fast WiFi, local gym access, 24/7 support, and regular professional cleaning – you name it. Each apartment has a fully equipped kitchen, the layout of which varies. It is also possible to request early check-in and late check-out. This property does not have a lift and all apartments are accessible by stairs only. When you stay with Bob, you’re getting an authentic taste of the local neighbourhood. This historic brick building near the Tower of London was built around 1900 and renovated in 2021. Inside, you’ll find interiors inspired by London’s coffee house culture, local furniture and art. Each apartment is powered by 100% renewable energy and has recycling, limited single-use plastic and biodegradable toiletries. Every night is climate-neutral and fully carbon offset.

Bob W Tower of London is located in the oldest and most historic part of London – the City of London. You’ll be less than 5 minutes’ walk from the Tower of London and the Roman-built London Wall as well as less than 10 minutes from both the Tower Bridge and London Bridge. This neighbourhood is where history and modern life come together to create a balanced contrast.