My name is Hassan Ait Bounacer, born and raised in the heart of the Atlas Mountains, in the village of Imlil, the gateway to Mount Toubkal and just an hour from the vibrant city of Marrakech. Growing up among these majestic peaks, I developed a deep connection to the mountains, their rugged beauty, and the rich Amazigh traditions that have shaped my family for generations. As a child, our home welcomed travelers and backpackers venturing into the Atlas, giving me the joy of hosting and sharing stories with people from around the world. I also had the privilege of exploring Morocco alongside my father from camping beneath the star filled skies of the Atlas Mountains to witnessing sunrises over jagged peaks and hiking trails that tested both body and spirit. Now, I warmly invite you to come visit us, stay in our family home, and experience the authentic Berber lifestyle. Enjoy traditional Amazigh hospitality, taste home-cooked meals, and immerse yourself in the rhythms and culture of the Atlas Mountains. It’s an experience that promises memories as lasting as the mountains themselves.

About Amazigh Family Riad We are a Berber Amazigh family based in the heart of the Atlas Mountains. In our language, Amazigh means “free people,” and freedom, peace, and hospitality are part of our way of life. At Amazigh Family Riad, we warmly welcome travellers from around the world to stay with us, share our traditions, and enjoy the calm beauty of mountain life. Our guest house is located in the peaceful village of Arghan, just outside of Imlil. From our terrace, you’ll enjoy amazing panoramic views of the valleys and peaks it’s the perfect place to relax after a hike or a day of exploring. I warmly invite you to come visit us, stay in our family home, and experience the authentic Berber lifestyle. Enjoy traditional Amazigh hospitality, taste home-cooked meals, and immerse yourself in the rhythms and culture of the Atlas Mountains. It’s an experience that promises memories as lasting as the mountains themselves We are not located in the busy centre, but in a quiet mountain village. Once you see the view from our terrace, you’ll know it was worth the journey. Come stay with us experience real Berber hospitality and life in the Atlas Mountains.

Venturing into the Atlas Mountains offers a completely new perspective on life in Morocco. The cool mountain air and star filled nights alone are worth the journey, yet time spent in a remote Berber village will leave an equally lasting impression. Here, you’ll discover some of the country’s best hiking trails around the base of Mount Toubkal (4,167 m). Just 45 minutes from the bustling city of Marrakech, the Atlas Mountains feel like a world apart, a rugged natural paradise. And there’s so much to do here! From day trips exploring scenic mountain trails to multi-day excursions across the region, hands-on cooking classes, cultural experiences, and more, there’s something for every traveler. Whether you’re seeking adventure, relaxation, or an authentic taste of Berber life, the Atlas Mountains offer unforgettable memories at every turn.