Soft travel—or journeys that encourage simplicity, and ease and which are beneficial to mental health... Soft travel is more about an individualised and inward-looking focus. As Christos Seizis, the general manager of Santo Collection, a group of luxury properties in Santorini, says: “We’ll see the idea of soft travel continue to rise as travelers increasingly prioritize mental health and seek out destinations that offer a respite from the relentless pace of modern life. With travelers seeking getaways that allow them to soothe their nervous system and allow them to explore at their own pace, our guests are drawn to our experiences that put their well-being first The concept of JOMO encourages people to step away from the busy, always-connected life and embrace tranquillity and self-care... The concept is described as JOMO—the joy of missing out (a play on FOMO, the fear of missing out) and plays out with an increase in people renting private vacation homes. “Vrbo data shows continued interest in beach and mountain destinations known for leisure and relaxation, and travelers believe JOMO travel can help improve their mental health and overall well-being with 62% of travelers saying JOMO travel reduces stress and anxiety. While nearly half say that JOMO travel allows them to better connect with loved ones